BOSS Shotshells

Eight One-Hundredths of a Second

Client:

BOSS Shotshells

Role:

Sound Design

Type:

Commercial

Project Summary

For Boss Shotshells, hunting isn't just business, it's personal. In collaboration with Looks Good, we crafted sounds that take you through the history and process behind the making of BOSS. We wanted it to feel experiential, appreciative and epic.

Design

I focused on getting the best material sounds for every shot. Those moments showed the culmination of hard work, dedication and persistence over the years. I flipped, extended, transformed, effected and blended sounds so that they instantly expanded outside of their normal context. This strategy helped to create a sense of meaning and purpose behind firing a round made by BOSS.